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Karina Matejcek: Professionelle Newsletter

Karina Matejcek: Professionelle Newsletter Vom redaktionellen Newsletter bis zum Direktmarketing per E-Mail: Mittels elektronischer Post kann auch mit geringem Budget eine große Zahl von Kunden und Interessenten angesprochen werden, Kundenbindungsmaßnahmen lassen sich effizient umsetzen. Aber: Was ist inhaltlich, gestalterisch, technisch und rechtlich zu beachten? Was lässt sich in Eigenregie umsetzen? Wann arbeitet man besser mit Dienstleistern zusammen? Karina Matejcek hat das Wesentliche in diesem Buch zusammengefasst und bietet viele weiterführende Hinweise auf Informationsquellen im Internet, damit der Leser in diesem schnelllebigen Bereich immer auf dem Laufenden bleibt.

Redline Wirtschaft 2005, 96 Seiten, ISBN 3636012681, 10,00 Euro

Infos und Bestellmöglichkeit (Amazon)

# | Karina Matejcek am 08.10.05 | Druck |  »Fachbücher

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